A global medical device company was facing numerous challenges responding to the value-based healthcare shift in the U.S. Goals for maintaining a leading market share position and improving long-term shareholder value included sales force optimization and reduction of fixed assets through more efficient inventory management. Following an in-depth initial consultation, a need for an electronic end-user asset tracking system was identified, along with the need for a robust virtual support application capable of extracting key clinical data analytics to improve research and development focus. Over the course of the next 6 months, a holistic proprietary software system was developed which simultaneously allows the company to strategically reduce fixed inventory needed to support implant sales, while providing automated virtual support for products in an effort to focus field sales resources on market share growth.
