People think professors are smart but often impractical – and sometimes that’s true. The best among them simplify the complex and help us see how to use knowledge in ways that are extremely pragmatic. Dr. Frances Frei does precisely that. She is a professor at Harvard Business School, author of Uncommon Service, and creator of a popular TED Talk. In her talk, she describes the work she did with Uber after a crisis damaged its reputation and eroded trust.
Read more: Four Pragmatic Business Tips From Harvard Business School Professor Frances Frei