The Nobel Prize and the Making of a Heritage Brand

Say the words Nobel Prize, and you need say no more. Created by the last will and testament of Swedish industrialist Alfred Nobel upon his death on December 10, 1896, it is arguably the most prestigious award in the world, signifying the apex of achievement by laureates in a variety of fields. In keeping with tradition since the first Nobels were bestowed in 1901, this year’s medals were presented once again on December 10, the anniversary of Nobel’s death. Why is the Nobel Prize a prime example of a corporate heritage brand? Harvard Business School professor emeritus Stephen A. Greyser and Professor Mats Urde of Sweden’s Lund University have spent the past four years finding out.


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